Jordan Croome — brand, graphic, and product design. Based between Cairns and Melbourne, working across Australia.
What actually drives the price
Branding quotes swing because the word means different things: a logo export, a brand refresh, or a full identity system with guidelines and templates. Price tracks decision-making depth (strategy), deliverable count, rounds of revision, and whether you need production files for print, signage, or digital partners.
Rough budget bands (indicative)
- Logo-focused (tighter scope) — lower range; suits early-stage validation if you accept fewer edge cases and templates.
- Identity system (SMB sweet spot) — logo, type, colour, core applications, light guidelines. Most stable businesses land here when they have real customer touchpoints.
- Rebrand + rollout — higher range; multiple channels, stakeholders, or legacy assets to unwind.
Exact numbers date quickly and vary by designer experience, timeline, and industry. Treat vendor quotes as a scope comparison: same pages in the PDF proposal = comparable; missing guidelines or templates = hidden cost later.
Cairns & regional context
Local businesses often compare a few Cairns designers with remote specialists. Geography matters less than fit and portfolio proof — but local context helps for trade shows, tourism, and retail formats common in FNQ. See branding for Cairns SMBs if you want a local-first engagement.
Next step
If you are deciding between a logo-only project and a fuller system, read logo vs full brand identity. When you are ready, send a short brief — timeline, links, and what \"success\" looks like.