Jordan Croome
AboutJordan Croome

One person, end to end.

I’m Jordan Croome. I build custom software, AI automations and agents that live inside real businesses and do real work, designed, engineered and installed by the same pair of hands.

I came up through design, led design teams inside enterprises turning over billions, then learned to ship the whole system myself: the interface, the backend and the AI layer. That overlap is the point. Most automation people ship brittle admin panels; most designers can’t ship working software. The product is systems that work and that staff actually want to use.

Based across Melbourne and Cairns, working with clients everywhere. Every AI output I ship lands as a reviewable draft: nothing irreversible happens without a human okay.

Practice
One person, end to end
Based
Melbourne, VIC & Cairns, QLD
Clients
Businesses across Australia
Designing since
2006

What I bring to the table.

Build

  • Next.js
  • TypeScript
  • Supabase / Postgres
  • pgvector
  • Node workers
  • APIs & webhooks

AI

  • Claude / LLMs
  • Agents
  • Human-in-the-loop
  • Retrieval / embeddings
  • Prompt systems
  • Evals

Design

  • Product / UI/UX
  • Design systems
  • Prototyping
  • Brand
  • Motion
  • Dev-ready handoff

Design first, then the whole system.

  1. 2026

    Building custom tools, AI automations, and agents that run inside real businesses.

  2. 2024

    Design manager at one of Australia's big four banks, leading a team of ten. Started shipping working software end to end rather than handing designs over.

  3. 2022

    Senior manager for product design at News Corp, leading a team of five on data platforms sold to other media companies.

  4. 2018

    Senior experience designer at a Melbourne creative agency, working across brand and campaign.

  5. 2010

    Moved in-house at a large Australian consumer business. Graphic design, then marketing, then customer experience.

  6. 2009

    Creative direction at a media group.

  7. 2006

    Started in graphic design at a publishing house in Brisbane. Got hooked on systems thinking.

Tell me the job you want to stop doing.

Taking on retainer clients now. You do not need a brief. Name the job and start there.

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