Sothe

Give a single-location café a brand with the swagger of a streetwear label, something that could scale to merch, social, and eventually a second location without losing its edge.

The S-mark became the anchor: monogram and mascot in one, cropped and rotated to create tension. Yellow and navy did the heavy lifting across every surface, cups, cards, Instagram, digital menus. The brand worked hardest at its smallest size, which is where most café brands fall apart.