Origin Energy

Origin's digital and campaign touchpoints had grown fragmented over years of isolated briefs. The challenge was to design under a unifying creative directive that felt bold and contemporary without abandoning the recognisable Origin orange.

The campaign visual language was built around aerial photography, a bird's-eye view of Australian homes and suburbs that made the personal stakes of energy feel real and immediate. The sales platform UI was redesigned with field teams in mind: fast, scannable, optimised for mobile use on-site.