Re:Cover
Health that moves with you.
- Medibank
- 2023
- Campaign Design · Product Design · Art Direction
Medibank's post-claim member experience was fragmented, after a hospital admission, members were handed a list of providers and left to navigate their own recovery. The challenge was to reimagine that experience as something proactive, human, and genuinely useful, and then create a campaign identity that made people believe in it.
We started with the name. 'Re:Cover', the colon as a structural beat, the capital C suggesting a fresh chapter. From there, the visual language was built around motion and momentum: gradients that shift from clinical to warm, type that leans forward, and an app UI that treats progress as something worth celebrating. The campaign extended across OOH, digital, and in-app onboarding, all pulling from the same core visual system.
- Campaign identity & naming
- Art direction
- App UI design
- OOH & print
- Digital campaign assets
- Motion guidelines
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